Superlativa

Defining a new approach to stress: confident, rigorous and science-based.

Superlativa was created to offer natural, science-backed solutions designed to improve women’s overall wellbeing. After experiencing strong growth driven by its flagship product, the brand wanted to redirect the focus of its portfolio and communications toward stress management.

In a polarized market, where competitors either demonize or romanticize stress, we saw an opportunity to position Superlativa as a true expert, addressing stress for what it really is: a natural reaction of the body that needs to be regulated, not fought.

We developed a serene, modern visual identity that balances science with lifestyle. A refreshed color palette, a refined logo, and a new typographic system brought harmony and credibility to the brand.

Aligned with the new brand strategy, we portrayed confident, self-assured people, connecting with our audience’s key driver: taking control.

Through photoshooting, AI-generated images and the use of different visual resources, we built a visual universe around the idea of “modern science”: a rigorous yet elegant approach, consistent with the brand’s new positioning.

Across the digital experience and brand assets, we adopted a transparent and thoughtful tone of voice, presenting our solutions without trivializing stress or framing it as an enemy.

At the same time, we highlighted ingredients, data, and testimonials, building credibility for Superlativa’s solutions in a way that feels both attractive and accessible.