Olistic

Revolutionising hair care with a holistic approach

Olistic was a brand focused on hair loss. At Firma, we identified the opportunity to expand its purpose to reach a wider audience and connect with the real needs of consumers, defining a new brand strategy to evolve from a product focused on hair growth to a comprehensive wellness proposition. We stopped talking about hair loss and started talking about hair wellness.

With a minimalistic, science-inspired visual identity, we managed to convey confidence and expertise. We used the circle as the main element, symbolising the holistic approach to wellness. In addition, we gave the product a high profile to communicate how easy it is to take care of yourself with Olistic: a little bottle a day, wherever and whenever you want.

To connect with users on social media, we opted for a strategy based on influencers and micro-influencers, positioning Olistic as a reliable, modern and approachable brand. We designed a Shopify e-commerce with an intuitive and fluid user experience. We sought a balance between lifestyle and science, reinforcing the credibility of the brand through testimonials and tangible results.