![](https://www.wearefirma.com/wp-content/uploads/2018/04/header_mrw.jpg)
![](https://www.wearefirma.com/wp-content/uploads/2018/04/mrw_mobile.png)
MRW
Delivering a dynamic new identity
Spain’s leading courier company asked us to help them remix their brand identity to reflect their new digital approach.
The challenge
In the boom era of e-commerce and digitization, MRW is always striving to stay one step ahead of their competitors. The courier company set our branding team the challenge of delivering a more modern and energetic identity for them – one which reflects their new digital focus, while also retaining the feel of their trusted brand image.
The solution
The need for speed.
We remixed the logotype design with a dynamic new blue and red color scheme, creating greater contrast and better visibility in reduced sizes. The contours of the design aimed to convey speed, movement and precision.
![](https://www.wearefirma.com/wp-content/uploads/2018/04/MRW_Logo-1.gif)
What about realiability?
MRW’s existing logo was a frequent reference point. We wanted to maintain a recognizable through-line from past to present into future, creating consistency for MRW’s valued customers.
And how about MRW’s digital future?
We redesigned the iconic W of the logo into a double-tick design – a playful nod to the double tick ‘delivery’ symbol of messages online. We feel this approach effectively reflects MRW’s expansion into the digital world.
![](https://www.wearefirma.com/wp-content/uploads/2018/04/imagemrw_4.png)
![](https://www.wearefirma.com/wp-content/uploads/2018/04/MRW_Posters-min.jpg)
![](https://www.wearefirma.com/wp-content/uploads/2018/04/MRW_02-min.jpg)
![](https://www.wearefirma.com/wp-content/uploads/2018/04/mrw_image_final-min.jpg)
What we did
Strategy
Brand Strategy
Content Strategy
Brand Architecture
Design
Identity Design
Digital
Web Skinning
Advertising
Art Direction
Copywriting
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