Forward Thinking
Firma Insights, Research
& Thoughts on Branding
and Innovation.
Strategy | 2 min read
Storytelling can make or break a brand
We can all agree that everyone enjoys a good story; whether it’s telling it or listening to one…proof of it is the irrational online-streaming binge watching most of us have inexplicably given into at one time or another.
Andrea Arrieta |
Strategy | 5 min read
Focus, focus and focus
During a trip to Logroño I discovered Bar Soriano, which made me realize that focusing on a single product allows you to work it to perfection.
Marc Lite |