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Submer
Delivering next-gen datacenters today
Submer has been building the future of digital infrastructure for over a decade. What began as liquid cooling solutions for datacenters has expanded to provide datacenter design and building as well as advanced R&D. Submer needed a brand refresh to express its expanded positioning without losing it’s legacy as a liquid cooling leader.
We worked closely with Submer to develop this new positioning through brand immersion and strategic workshops, leading to Submer’s new brand narrative, visual and verbal identity, design system, and website.
We worked closely with Submer to develop this new positioning through brand immersion and strategic workshops, leading to Submer’s new brand narrative, visual and verbal identity, design system, and website.
Submer transformed from an early hero of liquid cooling to a leader in innovative datacenter design and build. The visual identity Firma developed expresses Submer’s confidence at the cutting edge.
We reimagined the brand’s digital ecosystem, showing the full scope of Submer’s offer through a combination of blueprints, renders, and product photography. We brought these visual elements together with a new verbal identity built around clarity, concision and confidence.
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