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Mahou
Uplifting a 5-star brand
Mahou Cinco Estrellas, Spain's most consumed beer and the flagship SKU of Mahou, sought to solidify its leadership and elevate its brand positioning to highlight the concept of greatness. To achieve this, the brand partnered with Firma to redefine its visual identity, expanding its visual universe while iconizing and systematizing its core brand assets.
We worked with Rosàs Agency to craft a cohesive and impactful new brand expression that seamlessly aligns with Mahou’s renewed positioning and forward-looking brand vision. This evolution not only reinforces Mahou’s legacy but also sets the stage for a more iconic and aspirational presence in the global beer market.
We worked with Rosàs Agency to craft a cohesive and impactful new brand expression that seamlessly aligns with Mahou’s renewed positioning and forward-looking brand vision. This evolution not only reinforces Mahou’s legacy but also sets the stage for a more iconic and aspirational presence in the global beer market.
Our goal was to redefine the brand’s most recognizable elements, amplify its assets, systematize its approach and set the brand up for scalable growth in the future.
We strengthened Mahou’s visual identity with graphic resources and elements that reinforce its message, amplifying its impact and ensuring a consistent experience in every interaction.
We drove the brand toward a scalable and flexible future by creating a brand expression system that’s not only robust but also adaptable to different contexts and audiences.
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