Machu Picchu

Energy to Feel Good. A mission to Do Good.

Machu Picchu was born from former AmBev CEO Bernardo Paiva’s passion for spreading the joys of living outdoors to the fullest. That meant creating a product committed to sustainability, organic ingredients and giving back to the community. Our challenge was to build a lovebrand, far away from the typical brand codes of the category: masculinity, aggression, partying, etc All these stereotypes have been there for 20-30 years. Meanwhile, society’s values and social priorities have thankfully evolved. We are partnering with the passionate Machu Picchu team to build the brand strategy, brand design, packaging and digital ecosystem. A brand all about feeling good and doing good.