Ignion

Accelerating businesses & society towards a smarter world

Ignion is a technology innovator that has disrupted the antenna’s sector. The company has invented a new technology, Virtual Antenna, to make the launch of new IoT products easier. A new generation of antennas, small, powerful and multiband, that accelerate the time to market of new product innovations. We partnered with Ignion to position the company as the ultimate innovator in connecting people and things.

Disruptive storytelling

Our challenge was to explain technical concepts in an easier way and accessible to everyone. Therefore, it was essential to visually communicate the technology and its different characteristics in a disruptive way. As a result, we created a fresh & innovative visual language and a dynamic website that match with Ignion’s technology.

Redefining the future of connectivity

The goal was to present the company as a disruptive innovator that has started a revolution in the IoT world and show it in a simple, busines-minded and powerful way. Both the naming and the visual identity were inspired by the idea of Ignition to better represent the concepts of innovation, acceleration and power.

What we did

Brand Strategy

Positioning Strategy
Brand Storytelling
Brand Values
Brand Personality

Naming & Verbal Identity

Naming
Baseline and Taglines
Tone of Voice
Copywritting

Brand Identity & Development

Visual Identity
Art Direction
Brand Implementation

Digital Ecosystem

UI / UX
Visual Design
Motion Design
Art Direction
Paid Social Media Campaigns

Content Production

Creative Direction
Copy & Script Writing
Photography
Live-Action Production

Employee Engagement

Brand Inductions
Internal Migration Plan