HelloSky

Redefining the travel experience

Reinventing airport lounges from scratch.

What we did

The challenge

In a context where people can pay with their watch, have thousands of songs in their pocket or rent a bike in a split second, now is the time to really listen to real user insights and, in particular, their perceptions of VIP lounge services.
With a farewell to champagne glasses, caviar canapés and 24-hour butler services, we welcome those who are Well-Travelled, who seek better time management, pay per use of a product and strive to find the best offer while traveling.
This is an approach that is 100% customer-centric, enabling HelloSky to be the first brand in the airport sector to propose a new paradigm that transforms consumers’ experiences of the "Airport Wait”, thereby creating affordable, comfortable and productive environments that are ideal to meet the needs of The Well-Travelled.

The solution

As is so often the case when we are involved from the outset, we started by defining the brand proposition and linking it with the name, while trying to make exclusivity affordable. The brand targets the Well-Travelled; those with wanderlust and a sense of adventure. HelloSky fulfills all these qualities very nicely!

We set about building a clear identity for HelloSky’s launch. We handled all their branding including visual designs, website design and lounge signage. Both the launch and collaboration were a success and we look forward to helping HelloSky plot their journey across the globe.

HelloSky’s vision

To be the first brand in the airport sector to propose a new paradigm that transforms consumers’ experiences of the “Airport Wait"

New Goal:

Personality:

Group 2 Created with Sketch.

A new website

 

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