HelloSky

In a context where people can pay with their watch, have thousands of songs in their pocket or rent a bike in a split second, now is the time to really listen to real user insights and, in particular, their perceptions of VIP lounge services.
With a farewell to champagne glasses, caviar canapés and 24-hour butler services, we welcome those who are Well-Travelled, who seek better time management, pay per use of a product and strive to find the best offer while traveling.
This is an approach that is 100% customer-centric, enabling HelloSky to be the first brand in the airport sector to propose a new paradigm that transforms consumers’ experiences of the "Airport Wait”, thereby creating affordable, comfortable and productive environments that are ideal to meet the needs of The Well-Travelled.

We started by defining the brand proposition and linking it with the name, while trying to make exclusivity affordable. The brand targets the Well-Travelled; those with wanderlust and a sense of adventure. HelloSky fulfills all these qualities very nicely!

We set about building a clear identity for HelloSky’s launch. We handled all their branding including visual designs, website design and lounge signage. Both the launch and collaboration were a success and we look forward to helping HelloSky plot their journey across the globe.

To be the first brand in the airport sector to propose a new paradigm that transforms consumers’ experiences in the “Airport Wait".