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Frekuent
Transforming how people get paid
Frekuent’s 360º payment solutions do more than get you paid—they keep customers coming back. The brand that started off vending PoS machines as Orain was stepping into an expanding ecosystem, more diverse markets, and a new business model—and needed a rebrand to reflect this new reality.
Brand immersion and strategic workshops led to a new positioning, naming and migration plan to transform Orain into Frekuent. We developed Frekuent’s visual and verbal identity, brand narrative, and design system, bringing it all to life in a new digital experience, brand video, and launch event.
Brand immersion and strategic workshops led to a new positioning, naming and migration plan to transform Orain into Frekuent. We developed Frekuent’s visual and verbal identity, brand narrative, and design system, bringing it all to life in a new digital experience, brand video, and launch event.
Frekuent does more than simplify payments, it builds lifelong relationships between businesses and customers. We built a brand ecosystem where each interaction—from the digital experience to physical packaging—invites you to keep coming back.
Reflecting the ease of using Frekuent’s solutions, we made a website that’s as friendly as it is impactful, giving new meaning to Frekuent’s devices and app by showing how they build loyalty by making business better.
Frekuent is more than a PoS vendor—it’s an ecosystem for customer loyalty. Our rebranding developed that insight into an identity where the Frekuent App, Space, and Spot all come together for interactions that leave customers speechless.
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