Discovering ground-breaking CNS treatments
Central nervous system (CNS) disorders are a leading cause of disability and a major cause of deaths worldwide, with prevalence set to increase due to an aging population. Biotech company Accure is in a mission to dramatically improve the therapeutic game for patients suffering from CNS diseases.
A new brand name for a new beginning
Inspired by two key concepts in the R&D world, we came up with Accure, a neologism composed by Accurate and Cure that encapsulates the essence of the brand. Our goal was to bring the company's innovative side to life with a human, positive and simple brand that sought inspiration beyond traditional healthcare conventions.
A human visual system
The design system and web are articulated through a set of abstract watercolor textures that recall the lab imagery and a distinctive use of illustrations to showcase patients and their diseases. Intentionally combined with Aeonik and Canela typefaces, we strive to create a balance between the brand's rigorosity and its human side and to challenge the category standards of scientific and rational imaginary.
What we did
Brand Identity & Development
Visual Asset creation
Naming & Verbal Identity
Baseline and Tagline
UI / UX Design
Web Development & Implementation