Firma Insights, Research and Thoughts on Branding and Innovation.
Strategy | 2 min read
Storytelling can make or break a brand
We can all agree that everyone enjoys a good story; whether it’s telling it or listening to one…proof of it is the irrational online-streaming binge watching most of us have inexplicably given into at one time or another.
Strategy | 5 min read
Focus, focus and focus
During a trip to Logroño I discovered Bar Soriano, which made me realize that focusing on a single product allows you to work it to perfection.
Sin categorizar | 2 min read
When dopamine wakes you up, you’re hooked
With hundreds and hundreds of notifications that you just can’t avoid opening, the well-known FOMO (fear of missing out) comes over you.
Editorial | 5 min read
Firma at Financial Times FT1000 2018 Ranking
We are very proud to have been chosen by the Financial Times as one of the most innovative, fast growing companies in Europe for the 2018 edition of FT1000.