Editorial | 5 min read
Firma at Financial Times FT1000 2018 Ranking
We are very proud to have been chosen by the Financial Times as one of the most innovative, fast growing companies in Europe for the 2018 edition of FT1000. We are especially happy to be the only branding agency with a clear innovation focus featured on the top 1,000 list.
Over the past few years we have been fortunate to work on highly successful and visible global projects. Some examples are Drinkfinity, a global PepsiCo venture encompassing sustainability and personalization, or the co-creation of the latest Ibiza model for SEAT, which was named “Best economy compact car of 2017” and placed second for “Best European car of the year.”
Since our start in 2006 we have maintained that branding strategies based on innovation and consumer insights, and planned according to business objectives and tangible results is the key to success. Nowadays branding can’t simply be conceived as one more point of contact: name, logo, packaging, in-store initiatives, etc. Rather, branding must be integrated into business innovation strategy and be designed from an on/off point of view while at the same time factoring in digitalization and omnichanneling.
Over the last several years we have had the opportunity to work with a wide range of modern startups (Badi, Kave Home, Barcelona Tech City, HelloSky and Hockerty), national companies with an international presence (ESADE, Banc Sabadell, MRW, Iberital and HelloSky) and large international corporations (PepsiCo, Danone, Media Markt and Unilever). To all of them, and to the rest of our clients, we would like to say thank you for having faith in us, for challenging us every day and for pushing us to go further.
Our ranking on the FT1000 list as the number one branding and innovation agency is due to two clear factors- our collaborators and, above all, the 42 professionals and friends that form part of Firma and all of our former colleagues who have left their mark on the agency. A huge thanks to everyone!
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